Note: Although image and videos show in the stream in their full glory, they are still cropped to a square and centred in search results and on your profile. I use this handy Pixel Aspect Ration Calculator when choosing image sizes for my photos. Translate that into pixels and you are looking at images and videos that are ideally: For landscape (horizontal) images, this is 1.91:1.Instagram Photo Size Change: What You Need To KnowĪs I mentioned, you are still restricted to a maximum aspect ratio. Now let’s get into the how-to of posting the correct Instagram photo size for landscape and portrait images. Takeaway: Use the extra space in the frame to add to the story or create a collage. Landscape images leave more room for storytelling. Cropped square it’s hard to get the full impact of the shot. A landscape gives us left and right as well. A square frame limits us to foreground and background. The wide photo format is better for storytelling. The Android app ‘Photo Collage’ also has landscape and portrait options. Rhonna Collage also for iOS has some pretty cool collage formats including video, that you can create in landscape and portrait ratios. If you don’t want to wait, the Diptic app for iOS has a 99c upgrade that allows you to create Landscape and portrait collages. Unfortunately Instagram has yet to update their Layout collage app to allow for landscape or portrait images. If I had two images only a sliver of each would show once cropped to a square. It was almost impossible to capture everyone and someone always got cropped out.Ĭreating a collage was also tricky. I spent many a minute trying to squeeze everyone in a group photo into the square space in front of my selfie stick. The square is quite a restricting format. Takeaway: To avoid subtitles and text on your video getting cropped, always ensure it fits within the Instagram aspect ratio. It should now be even easier to promote your longer videos via trailers or clips on Instagram. And remember you are still restricted to 15 seconds. The square restriction imposed by Instagram made it hard for marketers to repurpose clips originally shot for TV or YouTube.Īlthough the landscape aspect ratio is similar to the 16:9 standard video, you will still need to crop slightly for your video to fit. Video is traditionally a rectangular format - take a look at the ratio of your TV, the cinema screen or even your phone to see what I mean. When shooting on your phone, even using one of Instagram’s own apps, you were forced to use landscape or portrait view. Yes, you can shoot video directly into Instagram but if you want to edit and upload it has always been easier to work in the standard landscape format. VideoĪlthough square video looks cool, it is hard to create. Instagram users expect a certain style and quality image. Takeaway: When using the same image for an Instagram ad that you do for a Facebook ad, create the image with Instagram in mind. Before you dive into advertising start creating organic content and monitor what type of content works best for you. Most of the ads I’ve seen on Instagram since they made this change have jarred with the organic content. An ad that is appropriate for Facebook may not fit the feel of Instagram. Although this is a time saver, as brands we have to be sensitive to Instagram as a network. This makes it easy to share the same image on Instagram as you do to Facebook. You can post Instagram ads from the Facebook ad manager.
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